Emma Low | Artist | Leeds

When Emma, the visionary behind Pot Yer Tits Away Luv, announces the release a batch of pots, they regularly sell out in an extremely short space of time. The buzz around these tit (and sometimes dick) pots is such that there is a limit of one pot per order – an incredible feat considering she only made her first tit pot as a Christmas gift for her boyfriend in 2016. Working from her spare room in Leeds, Emma’s clay pots are not only a fun, personalised piece of art – but also an act of resistance against stereotyping the human form. 


What do you hope people will take away from your work and the ethos behind Pot Yer Tits Away Luv?

 I hope they can take away something positive, I think a lot of people take it at face value and that is completely fine by me. I like to think of it as a little deeper than that though, and personally, I want people to feel represented in a good way in comparison to how they are usually. The pressures on women (and more recently men) are very intense, especially when it comes to how you look aesthetically so my hope is that I relieve some of that pressure by saying "it's more than okay to not be perfect, there is more to life than how you look!" I always love it when customers tell me stories of how their pot has opened up a conversation with someone who they typically wouldn't have had the chance with normally.


In what ways has being based in Leeds helped (or hindered) your ability to get your work off the ground?

Leeds has a really great creative community that’s so friendly so that has definitely helped me to network and meet likeminded people, it's small enough that you get to know people quite quickly but not so small that it feels suffocating. I also think that because I live somewhere that I don't know as many people as I do in Scotland (where I'm originally from), there's less social distraction which has meant I've really been able to focus on growing the business. I do sometimes get a little homesick which can hinder my work slightly as a trip home usually is more than a few days off but other than that starting a creative business in Leeds has been a very positive experience.

Would you say that social media has been integral for your work?

Of course! It actually scares me how heavily I rely on it. For example, if my Instagram was to be deleted I'd essentially be fucked. I mainly communicate through social media to inform people of what is going on so if I didn't have that I wouldn't have a business. It's also enabled me to gain followers from all over the world! The growth of Pot Yer Tits Away Luv is entirely down to social media, so as much as I hate it, it's also my lifeline.


What are the implications of using social media (mainly Instagram) as a platform to share and communicate with customers, fellow artists, and instigating collaborative work?

Sometimes it can feel like work never stops, I'm constantly contacted by people which is why I'm so hell bent on pushing the fact I have an FAQ section. It's a double edged sword because, as much as it's a positive (it's helped me to grow at a steady rate), it also feels very overwhelming. Having said that, I have met some of the most amazing people through Instagram who make this journey so enjoyable and it's lead me to work on some amazing collaborations that I'd never have been able to do without being part of this online community, most recently being a reporting job for the BBC.

 

Do you find that, as a one-person business, there can be unrealistic expectations of your turnaround, and immediate demand for products?

Yes. I try to be very clear that with the nature of my work and the fact that I work alone means that I can't produce things very quickly, once people know that though they're always very understanding. Placing boundaries is something that has really helped me cope and I appreciate it's a product of the world we live in, everything is super fact paced so I don't blame people for having those expectations. I'd like to think that the work that I do is worth the wait. 

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Check out more of her work here

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